For sales teams, account managers and client-facing professionals

Sales & client development

Develop commercial relationships through better conversations.

Why this matters

Understand the client before making the pitch.

Product knowledge is only part of winning and retaining business. Missed questions, premature solutions and untested assumptions can weaken trust and leave the client’s real priorities unexplored.

What participants do

TACT’s Art and Science of Client Development combines client perspective, trust, questioning, negotiation and storytelling with business simulation and actor-coached conversations. Participants practise, receive feedback and refine their approach.

What the work supports

Understand client priorities before proposing a solution
Build rapport and respond thoughtfully to objections
Communicate value and negotiate with greater awareness

Programme options

A two-day programme or a tailored commercial development workshop. Practice reflects your customers, market and stakeholder relationships.

Shaped around your context

Simulations make the client response part of the learning. The emphasis is on credible relationships and useful judgement, with skills tested in realistic conversations.

Start a conversation

What do your people need to do differently?

Tell us about your organisation, your audience and the challenge you want to address. We can explore where TACT’s approach could add value.

mail@tact.coach